New loyalty card for tourists

Seville Tourist Board  introduces ‘Sevilla Fidelio’ a new  loyalty card that will allow those who visit us great advantages in different establishments of the city.

The main difference between this and the Sevilla Card is that you don’t need to buy ‘Sevilla Fidelio’.  You don’t buy services, just enjoy the discounts and some surprises!

The designers were inspired by iconic images  and traditions of the city at the time of making the illustrations of the five models of cards (an orange tree, Triana Bridge, the Tower of Gold, the ‘tents’ of the April Fair and the Real Maestranza of Seville). They are not only useful,  but will become a collectible all.  What is your favorite one?